Mark Fratto joined St. John's Athletics in August 2005 as the Red Storm Director of Athletic Communications. Promoted to Associate Athletics Director during the summer of 2006 and Senior Associate Athletics Director in the summer of 2010, Fratto oversees the media relations and publicity efforts for all 17 of St. John's varsity sports teams, while serving as the lead communications contact and a key administrator for St. John's men's basketball and head coach Steve Lavin.
Fratto and his staff are responsible for coordinating all media interviews and producing award-winning media guides, online video guides, press releases, game programs and other materials used to garner publicity for St. John's Athletics. He and his staff directly administer RedStormSports.com, the University's official athletics website, as well as all social media efforts.
Since June of 2011, Fratto has been instrumental in the development of the St. John's Television Network (STJ-TV). STJ-TV is St. John's University's newly-revamped digital broadcast platform, which generates live and on-demand video content for St. John's Athletics, including RedStormSports.com as well as third-party outlets. St. John's Athletics and ESPN recently completed an agreement calling for as many as 60 Red Storm sporting events to air live in H.D. on the ESPN3 platform annually, bringing STJ athletics events to a national audience of 74 million via the revolutionary multi-screen platform of "The Worldwide Leader in Sports." In doing so, St. John's now owns the nation's most robust agreement between ESPN3 and any one college or university.
STJ-TV is able to produce four and five camera H.D. telecasts with full graphics integration, plus replay, announcers and sponsored features to give sports fans a high-quality viewing experience. The entire H.D. telecast is transmitted to ESPN without using a satellite or fiber - but using an encoded signal over the public Internet. Each STJ-TV production is crewed by a 15-person team, a combination of local television professionals and St. John's undergraduate and graduate students who are enrolled in a video production course at the University.
Fratto also serves as the supervising producer of the Red Storm Report television show, which took home a Telly Award for excellence in local television in 2008, and a key liaison to the Bloomberg 1130-AM radio team for men's basketball home and away broadcasts.
A former Assistant Media Relations Director at the University of Maryland, Fratto was the lead contact for future Hall of Fame coach Gary Williams and the Terrapin men's basketball program. He served as the communications director for men's basketball and several Maryland teams from 1999-2005. Fratto played host to large-scale media events such as ESPN College Basketball GameDay's visit to the College Park campus, and served as media coordinator for several NCAA and Atlantic Coast Conference championship events.
A native of Poughkeepsie, N.Y., Fratto has tasted the ultimate in the collegiate profession, serving as a media relations contact for the Terrapins as they captured the 2002 NCAA men's basketball championship. He also accompanied the Terps during their 2001 Final Four run and was the lead contact during their Atlantic Coast Conference title campaign in 2004.
Fratto graduated from the State University of New York, College at Geneseo, with a degree in mass communication in 1999, and fulfilled graduate coursework in sports administration at Maryland. Fratto further completed several summer stints in the United States Military Academy Media Relations Office, learning from one of the nation's finest sports information operations in Army's publicity efforts.
During the summer of 2006, Fratto was honored by the College Sports Information Directors of America (CoSIDA) with the "Rising Star Award." The first award of its kind, the honor tabbed Fratto as one of the top young communications professionals in all of intercollegiate athletics.
In addition to his sports information background, Fratto has experience behind the microphone, serving as public address announcer for several minor league baseball squads, NBA and WNBA games and calling a variety of intercollegiate contests at Maryland, Army, Geneseo and St. John's.