Mekale Jackson
Mekale  Jackson

Position:
Assistant Athletics Director for Creative Services & Digital Media

Mekale Jackson joined St. John's University Athletic Department in August 2007 and was elevated to Assistant Athletic Director for Creative Services & Digital Media in September 2016.

In his current role, Jackson, oversees the execution of the department’s creative, digital, licensing and brand development strategies , which includes oversight of graphic designers, photographers while leading content development and design standards of all St. John’s Athletics content verticals across video, web, social media, email and mobile. Additionally, he provides creative leadership, idea generation and brand development of all print advertising and promotional campaigns.

In his more than 10 years of athletics leadership experience at St. John’s, Jackson has been instrumental in establishing and maintaining strategic relationships with external constituents including IMG, IMG-CL, Under Armour, Madison Square Garden and CBS College Sports; strengthening the department’s brand both internally and externally.

In 2013, Mekale’s work was recognized by The National Association of Collegiate Marketing Administrators (NACMA) as the Gold Medal winner in the category of “Best Display Ad” for “Times Square Takeover” Basketball advertising campaign. Additionally, in 2016, his work helped the Red Storm secure a Silver NACMA award for its Re-Targeted Marketing Online Sales Piece as well as a Bronze Award for the Season Ticket Sales Campaign. In 2017, Jackson helped lead the Marketing department to 5 NACMA awards including Gold – Best Schedule Poster Design, Silver - Revenue Producing Video, Sliver - Basketball Intro Video, Silver - Revenue Generating Idea, resulting in winning the most marketing and advertising awards in college athletics.

Jackson spent four years (2007-11) as the Assistant Director of Athletic Communications and five years (2011-16) as the Associate Director of Athletic Communications/Creative Director before being elevated to his current role.

In addition to his roles at the University, Jackson has also provided award-winning creative direction for the National Basketball Association (NBA), Phoenix Suns, Bleacher Report, the University of Michigan, Northwestern University as well as several other sport entities.

A 2006 graduate of the University of Michigan, Mekale, holds a Bachelors of Arts degree in English Language & Literature. He is an active member of NACMA, College Sports Information Directors of America (CoSIDA) and International Collegiate Licensing Association (ICLA).

Jackson resides on Long Island with his wife, Aisha, and two children.

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