Mekale Jackson
Mekale  Jackson

Position:
Assistant Athletics Director for Creative Services & Digital Media

Mekale Jackson joined St. John's University Athletic Department in August 2007 and was elevated to Assistant Athletic Director for Creative Services & Digital Media in September 2016.

In his current role, Jackson, oversees the department's creative services and digital media, which includes, graphic design, photography and leading content development and design standards of all St. John's Athletics digital verticals across video, web, social media, email and mobile. Additionally, he provides creative leadership, idea generation and brand development of all print advertising and promotional campaigns. Jackson, also helps lead the departments Trademark Licensing program, working with licensed vendors to expand the St. John's brand.

In his 10 years at St. John's, Jackson has been instrumental in strengthening the department's brand both internally and externally, spearheading countless projects relating to the Red Storm's image.

In 2013, Mekale's design work was recognized by The National Association of Collegiate Marketing Administrators (NACMA) as the Gold Medal winner in the category of "Best Display Ad" for "Times Square Takeover" Basketball advertising campaign. Additionally, in 2016, his work helped the Red Storm secure a Silver NACMA award for its Re-Targeted Marketing Online Sales Piece as well as a Bronze Award for the Season Ticket Sales Campaign.

Jackson spent four years (2007-11) as the Assistant Director of Athletic Communications and five years (2011-16) as the Associate Director of Athletic Communications/Creative Director before being elevated to his current role.

In addition to his roles at the University, Jackson has also produced award-winning design work for the National Basketball Association (NBA), Phoenix Suns, Bleacher Report, the University of Michigan, Northwestern University as well as several other sport entities.

Jackson, a 2006 graduate of the University of Michigan, holds a Bachelors of Arts degree in English Language & Literature. He is an active member of NACMA, College Sports Information Directors of America (CoSIDA) and International Collegiate Licensing Association (ICLA).

Jackson resides in Baldwin, N.Y., with wife, Aisha, and children, Kennedy and Kingston.

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