Published: August 23, 2006
QUEENS, N.Y.
Dear St. John’s Fans,
As our Red Storm athletic teams begin to take the fields and the
courts this fall, you will notice a new look to the St. John’s
Athletic logo emblazoned on our uniforms. If you look at
sweatshirts and baseball caps in the University Bookstore, you will
also notice a change. There is a new excitement surrounding St.
John’s sports this fall as the University unveils its new athletics
logo, meshing the acronym “STJ” as part of the design.
As students begin to arrive on campus next week and as fans
begin to pack the stands, you’ll begin to see the new logo
everywhere – on merchandise, athletic uniforms, game programs, our
athletics website, www.redstormsports.com, and in
the media.
Since 2001 St. John’s has undergone a rebranding effort, which
established a unique identity for the University and brought a
consistent look to all multimedia communications and electronic
materials. Our new athletics logo is an outgrowth of that original
project, resulting in a greater awareness of St. John’s.
While conducting the historical review on the athletics logos,
the University recognized it had a long and storied history with
STJ. Several teams already use the STJ logo, most notably baseball,
but now all teams will use an identical logo that brings with it a
new look. Vice President of Marketing and Communications Brenda
Majeski notes, “STJ plays off the heritage of the baseball team and
we can own it across all media. We can protect it. The new logo
respects the past while representing the future.”
Majeski noted that implementation of a new brand and the new
logo complements the resurgence in excitement for Red Storm
Athletics, led by a crop of dynamic and successful coaches like
Norm Roberts (Men’s Basketball), Kim Barnes Arico (Women’s
Basketball), Dave Masur (Men’s Soccer) and Ed Blankmeyer
(Baseball).
Chris Monasch, Director of Athletics, noted that creating
uniformity across the University’s athletic teams is the goal. He
added that as the new logo is unveiled, it fulfills a variety of
additional needs such as uniforms and merchandising. “The
reputation of the University and its athletics program will only be
enhanced by this branding effort, and continues to build on the
initiative to generate awareness,” Monasch said.
The new logo has been designed by Nike, which chose St. John’s
as one of a handful of schools nationally with whom to work. The
University solicited feedback from various constituencies of St.
John’s including alumni, students, coaches and student-athletes.
The final design, which won out over 30 others, comes into full
swing now, as our fall sports begin competition.
For more information and to answer any questions you might have,
feel free to click on the link here.
We are… St. John’s!