Aug. 25, 2009
QUEENS, N.Y. - He already has three first names, one first love and more than 50,000 followers on Twitter - and now, Peter Robert Casey will have a courtside seat at St. John's men's basketball games in 2009-10. Believed to be the first primarily Twitter-based blogger to earn a spot on press row anywhere, Casey will bring his brand of analysis and social media expertise to Red Storm basketball contests and the online community this season.
Casey, who can be found at www.twitter.com/peter_r_casey and www.peterrobertcasey.com, is currently among the Top 10 most-followed basketball-related users on Twitter. The Brooklyn, N.Y., native and Bronx resident trails only NBA superstar Shaquille O'Neal of the Cleveland Cavaliers, Dwight Howard of the Orlando Magic, the Los Angeles Lakers, University of Kentucky coach John Calipari, Chris Bosh of the Toronto Raptors, Charlie Villanueva of the Detroit Pistons and a few others among those associated with professional, collegiate and youth basketball. Casey is, by far, the most-followed basketball-related individual who is not a professional basketball player, team or coach.
"We're extremely excited that Peter has agreed to join us to provide enhanced coverage at our home basketball games this season," said Chris Monasch, St. John's Director of Athletics. "Social media platforms like Twitter are what's hot right now, and very few people are connecting better with the online basketball community than Peter."
Casey's arrangement with St. John's Athletics is as an independent, credentialed Twitter micro-blogger, which will allow him to use his access to take St. John's basketball from his behind-the-scenes vantage point directly to hoops fans worldwide, and in real time via Twitter. Casey currently brings a broad-based perspective on all things basketball to his massive following on Twitter, distributing links to news items, event coverage and feature stories, while providing an interactive forum for discussion and conversation. Through Twitter, fans of St. John's basketball and the basketball community as a whole will be able to chat with Casey during live action - about the game, athletes, coaches, strategy, atmosphere or any topic that comes to mind.
"I deeply respect St. John's progressive attitude toward social media, and am humbled to be called on to share my analysis and opinions from the vantage point of press row," said Casey. "Tweeting from press row: what more can a hometown New Yorker ask for? I'm delighted by the opportunity to engage Red Storm fans in Twitter conversation."
"In this era where new media is really coming into its own, the idea of credentialing a Twitter-blogger became something we really wanted to embrace," said Mark Fratto, St. John's Associate Athletics Director for Communications. "Peter Robert Casey certainly conforms with our definition of what a new media outlet can be, in terms of newsgathering, accountability and traffic. We hope this becomes an interesting, interactive way for college basketball fans to experience St. John's basketball game coverage."
Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? To follow St. John's athletic teams and coaches on Twitter, connect with the Red Storm on Facebook, or to check out STJ student-athlete blogs and videos, click here.
In other Red Storm sports news on the media front, this week's edition of ESPN The Magazine and an episode this week of ESPN's hit television series Outside The Lines will have a lengthy feature on men's basketball redshirt-junior Rob Thomas, who has overcome poverty, dyslexia and a horrific knee injury to become a regular contributor for the Red Storm on track to earning his college diploma. In the coming months, MTV's True Life documentary series will feature Red Storm redshirt-senior Anthony Mason Jr.'s recovery from last year's season-ending surgery in an episode of MTV True Life: I'm Rehabbing My Sports Injury.